The Auction Outline & Background

After a previous clearance auction an attendee made contact as he & his wife were retiring. For about 20 years they operated a winery just outside the Swan Valley. They were moving to a coastal area for a different lifestyle, but to also downsize & continue an additional business on the coast.

Our lead auctioneer personally spent several days onsite with the winemaker. They prepared the large wine production and cellar door sales area alongside a general storage and workshop shed . Both were “cluttered”. They also set up the farm & winery implements into an outdoor auction sale layout.

We uploaded a 350 or so lot detailed catalogue with images of most lots.

The auction was promoted in statewide & local print media adverts, plus an extensive EDM strategy involving general & targeted emails to potential buyers. Bidders came from far afield as well as locally.

The auction included numerous medium sized stainless steel fermentation & other tanks, refrigeration equipment and other appurtenances. Due to the bidding by winemakers & others we found that our estimates of tank values in particular were pretty accurate.

In addition there were various motorised & tow behind agricultural implements for sale & most lots found a new home.

The auction was well attended and those genuine bidders picked up new opportunities and assets at realistic prices.

The catalogue front gave headline info of the nature of the lots in the auction

  • Date & Start Time of Auction.
  • Location of Auction.
  • Inspection Days & Times.
  • Payment Details.
  • Site Clearance Details

You can download more information about the above now:

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